The Ciocca Story

Forty years ago, Gregg Ciocca bought his first car for $700 and sold it for a profit that he immediately turned over to his mother, whose garage he was working out of at the time. Four decades later, the Ciocca name is on 53 dealerships that account for $2 billion in annual sales, employ more than 2,000 associates, and have satisfied countless customers throughout Pennsylvania and New Jersey.

Ciocca Automotive

The tale of the entrepreneur who starts a business in the family garage and goes on to great success is such a classic that it has become legendary, populated by such well-known and trusted brands as Yankee Candle, Mattel, Harley-Davidson, Disney, and Apple. The Ciocca story starts in the 1970s when Gregg, a northeast Philadelphia native raised by a wonderful mother, began buying and selling cars at the family home in Warminster, where he spent his formative years. As the business grew, he eventually owned seven used-car lots from Kensington to Plumsteadville. "I was literally working from my mother's garage and we didn't have a lot of room to hold the cars, so we had to move them out. My first used-car lot was in Southampton near Churchville Auto Body, and then I found another in Plumsteadville." The used-car lots provided Ciocca the financing to purchase his first new-car franchise in 1993-Quakertown Ford. 
 

Who We Are Today

Today, the Ciocca Automotive name is on dealerships from the Jersey Shore to the mountains of central Pennsylvania, accounting for a variety of different brands. Ciocca also has collision centers, car buying centers and express service locations across Pennsylvania and New Jersey. 

"We have a lot of great people here," Ciocca says. "Our business philosophy is based on a four-legged stool: employee satisfaction = customer satisfaction + manufacturer relationship = success. It all starts with our associates."



About Gregg Ciocca

Gregg is the loving husband of Sharon and proud father to Gregg Jr., Dylan and Cole. Two of the first three people he hired remain with the company almost 40 years later, and eight of the company's general managers joined right from college. Ciocca's three sons are all involved in the family business at various dealerships across the group. 

Ciocca Automotive is a proud member of its communities, sponsoring and supporting nonprofit organizations such as the Alzheimer's Association, the Auto Dealers Caring for Kids Foundation, Habitat for Humanity, Lehigh Valley Health Network, Woods Services, the Special Olympics and more. 

To learn more about Ciocca Automotive's work in the community, click here.

About the Ciocca Automotive Group

The Ciocca Automotive Group is more than just a collection of dealerships; we are a rapidly growing organization dedicated to moving the drivers of Pennsylvania, New Jersey, and Connecticut forward. From the streets of Harrisburg to the scenic coast of New London, our footprint is designed to ensure that world-class automotive service is never more than a short drive away.

Our Pennsylvania Heartland

Our roots run deep across the Commonwealth. We maintain a strong presence in the Lehigh Valley, anchored by our hubs in Allentown and Quakertown, as well as in Greater Philadelphia with key locations in Souderton and West Chester. To the west and south, Ciocca Automotive Group powers the communities of Harrisburg, York, Red Lion, Hanover, and Duncannon. We also stand as the premier automotive destination for our northern Pennsylvania communities, proudly serving the State College and Williamsport markets, highlighted by our expansive campus in nearby Muncy.

Expanding to New Jersey, Connecticut, and Throughout the Northeast

Our commitment to excellence doesn't stop at the state line. We have cultivated a premier New Jersey footprint that spans from the bustling corridors of Flemington, Ewing, Lawrenceville, and Princeton to the vibrant shores of Atlantic City and Pleasantville. Continuing our growth, we most recently brought the Ciocca standard of service to Connecticut with the establishment of a new flagship.

The Power of the Ciocca Automotive Group

With dozens of brands and over 50 locations, the Ciocca Automotive Group offers the vast inventory of a large automotive family while maintaining the personal touch of a neighborhood dealer. As we continue to acquire new stores and enter new markets, our mission remains unchanged: to provide a superior customer experience across every state, city, and town we call home.